'Sex it up' Bollywood's new mantra !

There is a discernible difference between just a cursory look and getting noticed. The latter is what film folk prefer. To be a talking point among the audience is what matters when they unveil their project's first look.
So the best way of creating a buzz is to take recourse to cleavages and curves, thighs and flat tummies. They are uncovering their first look, so why keep the female torso all covered up?

Of late, there has been a spurt of first look of movies that indulge in a skinfest. Some do so as the subject lends itself (like Vidya Balan in The Dirty Picture) while others do so to simply attract attention.
Nowadays the release of the first look of a flick is as important as the movie's release. It has to sizzle and make an equally big impact.

The recently released first look of Hate Story has a bare back woman with a tattoo sprawled across her back. Add to this a gun suggestively placed at her derriere.

Blood Money has bikini-clad girls soaking in a pool of not water, but dollars. While Jism 2 has a nude woman enveloped in a sheer white sheet. Enough to garner eyeballs! Nandana Sen in the long in the waiting to release Rang Rasiya shows off her bare back.
he back in fact is the frontrunner when it comes to first looks. Remember Mahie Gill's behind in Saheb Biwi Aur Gangster, Jacqueline Fernandez in Murder 2, Kareena Kapoor in Kurbaan and Neha Dhupia in Julie.

Others are more direct and suggestive like the couple on the floor in Ragini MMS or Deepika Padukone's waist in Dum Maaro Dum.
As a Bollywood watcher puts it, "With more and more movie makers treading the bold territory, it is important to convey it in the first look. And there is nothing more than a bare back to tease the audience. What is visible sells."