An adult 'A'ffair

Not too long ago, producers would dread getting an 'A' rating for their movies. They would often fight or agree to some cuts for a 'U/A' certification. They obviously didn't want to lose out on the section of the audience that wouldn't visit theatres without kids in tow. But with "For adults only" movies like Peepli [Live], Delhi Belly and Ragini MMS raking in the moolah, filmmakers are increasingly agreeing to the 'A' certificate. This season, in fact, will see the release of two 'adult' films, The Dirty Picture and Desi Boyz.

Earlier, buzz was that the Vidya Balan starrer The Dirty Picture wouldn't be cleared without cuts from the Censor Board. The film, however, was later given the 'A' rating with two minor alterations.

An insider at producer Ekta Kapoor's company says, "The board wanted us to blur the image of a liquor brand.That's essentially because of the government ruling on not clearing commercials of alcohol and tobacco brands, even in surrogate advertising."